Riding is not just a hobby, it's a lifestyle. And a lifestyle that we believe no rider should be denied.
Our founder, Tony, who at that point had worked in the motorcycle industry for 20 years, realised that consumers were becoming increasingly frustrated by the lack of choice in the market. They longed for gear that not only looked good but could also handle the British rain and wind, and most importantly was readily accessible for all riders, from seasoned veterans to newcomers.
Welcome to our tribe.