Privacy policy

Spada are distributed by Feridax (1957) Ltd. Feridax (1957) Ltd is committed to complying with the General Data Protection Regulation (GDPR) and has published this guide to help you understand how and why Feridax collect information from you, to whom such information is disclosed and what your rights are. If we make changes to this policy we will notify you by updating this statement on our website. You can access our website home page and browse our site without disclosing your personal data. 

Data Controller

If you have any questions relating to this policy or the use by Feridax (1957) Ltd of personal data please email gdpr@feridax.com, quoting “Security and Privacy Enquiry”.

As part of our continued commitment to the security of all personal data entrusted to us, we have an appointed Data Protection Officer, ensuring that we adhere to all regulations and maintain standards of data protection at all times. For enquiries about this role and how this affects your personal data, or how to be put in contact with them, please write to gdpr@feridax.com, quoting “Data Protection Officer Enquiry”.

Data Collection

We collect the following types of personal data:

  • Contact information, such as your name, email address, phone number, and billing and shipping addresses.
  • Payment information, such as your credit card number or PayPal email address.
  • Information about your orders, such as the products you purchase, the date of purchase, and the amount paid.
  • Information about your use of our website, such as your IP address, browser type, location, and device type.
  • Information you provide to us when you contact us, such as your email address and the contents of your message.

We collect your personal data for the following purposes:

  • To process your orders and provide you with customer service.
  • To communicate with you about your orders and our products and services.
  • To personalise your experience on our website.
  • To improve our website and our products and services.
  • To comply with our legal obligations.

Data Sharing

We share your personal data with the following third parties:

  • Shopify, our e-commerce platform provider, to process your orders and payments.
  • Our shipping partners, such as DHL, DPD, and Royal Mail to deliver your orders.
  • Our email marketing platform provider, such as Dotdigital, to send you promotional emails if you have opted-in.
  • Our website analytics provider, such as Google Analytics, to track your use of our website.

We do not sell your personal data to any third party.

Marketing

If you have given us your consent, we may use your personal data to send you promotional emails about our products and services, including special offers and new releases. You can withdraw your consent for us to use your personal data for marketing purposes at any time by using the "unsubscribe" link in our promotional emails or by contacting us directly at gdpr@feridax.com.

We may also use your personal data to create personalized marketing campaigns and to analyze your preferences and purchasing behaviour, in order to improve our marketing strategies and the products and services we offer.

We will not sell, rent, or lease your personal data to third parties for marketing purposes. If we share your personal data with third-party service providers for marketing purposes, we will ensure that they are GDPR compliant and that they are only processing your data for the purposes for which we have given them your data.

If you have any questions or concerns about our marketing practices or your personal data, please contact us at gdpr@feridax.com. 

Customer Surveys

From time to time, we may conduct customer surveys to help us better understand our customers’ needs, preferences, and experiences. Participation in these surveys is entirely voluntary, and the data collected will be processed in line with the General Data Protection Regulation (GDPR).

Data Collected:
Depending on the survey, we may collect personal data such as your:

  • Email address (e.g., to contact you for follow-ups, prize draws or discount codes).
  • Demographic information (e.g., age group, region, shopping habbits).
  • Feedback on products or services (e.g., motorcycle usage or preferences).

We will always limit the data we collect to what is necessary for the specific survey’s purpose.

Purpose and Legal Basis:
Survey data is collected to improve our products, services, and customer experience. The legal basis for processing this data is typically consent, which you provide when participating in the survey.

Data Use and Retention:
The information collected through surveys will be used solely for research and analysis purposes. Personal data (such as email addresses) will be stored securely and only retained for as long as necessary for the survey’s purpose. Once the data is no longer required, it will either be anonymized or securely deleted.

Data Sharing:
We do not share survey data with third parties unless:

  • It is necessary to process the data (e.g., using third-party survey platforms that comply with GDPR).
  • Required by law.

Your Rights:
You have the right to:

  • Access the personal data we collect about you.
  • Request corrections to inaccurate or incomplete data.
  • Withdraw consent at any time, which will result in the deletion of your personal data related to the survey.
  • Lodge a complaint with the Information Commissioner’s Office (ICO) if you believe your data has been misused.

For more information or to exercise your rights, please contact us at gdpr@feridax.com.

 

Data Transfers

Your personal data may be transferred to and processed in countries outside of the UK and the European Economic Area (EEA). We ensure that any such transfers are made in compliance with the GDPR, for example by ensuring that the recipient is located in a country that has been deemed to provide an adequate level of protection for personal data by the European Commission, or by using standard contractual clauses approved by the European Commission.


Data Retention

We retain your personal data for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements.

Your Rights

You have the following rights in relation to your personal data:

  • The right to access your personal data.
  • The right to rectify your personal data if it is inaccurate or incomplete.
  • The right to the erasure of your personal data in certain circumstances.
  • The right to restrict the processing of your personal data in certain circumstances.
  • The right to data portability of your personal data in certain circumstances.
  • The right to object to the processing of your personal data in certain circumstances.
  • The right to withdraw your consent to the processing of your personal data at any time, where we rely on consent as the legal basis for processing your personal data.

To exercise your rights, please contact us at gdpr@feridax.com.

Cookies

We use cookies on our website to improve your experience and to analyze how our website is used. For more information about the cookies we use and how to manage them, please see our Cookie Policy.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time by posting a new version on our website. You should check this page occasionally to ensure you are happy with any changes.

Last updated: 26th April 2023.

Head Office Contact Details:

Feridax (1957) Ltd
Park Lane
Halesowen
West Midlands
B63 2NT